Only seven hits.
And none of those the official site.
How can this be? The site seems perfectly good; Mickey Adams is playing; and, well, it's the British.
Ok, if you remove the quote the site comes up fine. But still. You should get what you ask for.
And I believe I'm right in saying that there's something we can all do about it. It's this: British Chess Championship 2010. I.e., link to the site.
Or am I mistaken, and is it possible that the official British Chess Championship site for 2010 nowhere includes the name of the event it is for?